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~person:"Canniford, Robin"
~person:"Zschiesche, Arnd"
~subject:"Advertising planning"
~subject:"Brand management"
~type_genre:"Case study"
~type_genre:"Festschrift"
~type_genre:"Guidebook"
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Canniford, Robin
Zschiesche, Arnd
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Markenkraft im Mittelstand : was Manager von Schwarzenegger und dem Papst lernen können
Errichiello, Oliver Carlo
;
Zschiesche, Arnd
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716436
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Grüne Markenführung : Erfolgsfaktoren und Instrumente nachhaltiger Brands
Errichiello, Oliver Carlo
;
Zschiesche, Arnd
-
2017
Persistent link: https://www.econbiz.de/10011553378
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Die Soziologie, der Gestaltwille und die Marke : soziale Systeme verstehen und führen : [anlässlich des 80sten Geburtstages .... Professor Dr. Alexander Deichsel]
Homann, Timm
(
ed.
);
Zschiesche, Arnd
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10014010281
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How to manage consumer tribes
Canniford, Robin
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 591-606
Persistent link: https://www.econbiz.de/10009533075
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