Grüne Markenführung : Erfolgsfaktoren und Instrumente nachhaltiger Brands
Oliver Errichiello, Arnd Zschiesche
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Errichiello, Oliver Carlo ; Zschiesche, Arnd |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Markenführung | Brand management | Erfolgsfaktor | Success factor | Deutschland | Germany | Markenpolitik | Umweltverträgliches Produkt |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIX, 173 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-658-13244-6 ; 978-3-658-13245-3 |
| Other identifiers: | 10.1007/978-3-658-13245-3 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011553378