The US Food and Drug Administration confirmed in February 2007 that a major foodborne illness outbreak was caused by two peanut butter brands, Peter Pan and Great Value, manufactured by ConAgra Foods Inc. at its Sylvester, Georgia, processing plant. As a result, on February 14, 2007, ConAgra...

Analyzing different aspects of the supply chain aids in understanding how firmsbehave, interact and respond within an industry. Some concepts used to carry out thisanalysis include asymmetric price transmission, event study methodology and eventcosting analysis. Each of these topics is discussed...