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50 years of social marketing : seeding solutions for the future

Dietrich, Timo; Hurley, Erin; Carins, Julia; Kassirer, Jay - In: European journal of marketing 56 (2022) 5, pp. 1434-1463

Persistent link: https://www.econbiz.de/10013350968

Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?

Harris, Jessica A.; Carins, Julia; Rundle-Thiele, Sharyn; … - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 373-394

Persistent link: https://www.econbiz.de/10013440591

Rewiring the STEM pipeline - a C-B-E framework to female retention

Roemer, Carina; Rundle-Thiele, Sharyn; Pang, Bo; David, … - In: Journal of Social Marketing 10 (2020) 4, pp. 427-446

Purpose: Females are underrepresented in Science, Technology, Engineering and Mathematics (STEM), both in the workforce and in universities. Low self-efficacy and limited access to role models are key factors preventing retention of female STEM students enrolled in university degrees. This...

Persistent link: https://www.econbiz.de/10012413545

Social marketing : current issues and future challenges

Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Leo, Cheryl; … - In: Contemporary issues in social marketing, (pp. 216-237). 2013

Persistent link: https://www.econbiz.de/10011431940

An umbrella review of the use of segmentation in social marketing interventions

Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Segmentation in social marketing : process, methods and …, (pp. 9-23). 2017

Persistent link: https://www.econbiz.de/10011557771