50 years of social marketing : seeding solutions for the future
Timo Dietrich, Erin Hurley and Julia Carins, Jay Kassirer, Sharyn Rundle-Thiele, Robert W. Palmatier, Rowena Merritt, Scott K. Weaven and Nancy Lee
| Year of publication: |
2022
|
|---|---|
| Authors: | Dietrich, Timo ; Hurley, Erin ; Carins, Julia ; Kassirer, Jay ; Rundle-Thiele, Sharyn ; Palmatier, Robert W. ; Merritt, Rowena ; Weaven, Scott K. ; Lee, Nancy R. |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 5, p. 1434-1463
|
| Subject: | 50 years | Marketing | Social marketing | Tenets | Umbrella review |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-06-2021-0447 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013350968