50 years of social marketing : seeding solutions for the future
Year of publication: |
2022
|
---|---|
Authors: | Dietrich, Timo ; Hurley, Erin ; Carins, Julia ; Kassirer, Jay ; Rundle-Thiele, Sharyn ; Palmatier, Robert W. ; Merritt, Rowena ; Weaven, Scott K. ; Lee, Nancy R. |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 5, p. 1434-1463
|
Subject: | 50 years | Marketing | Social marketing | Tenets | Umbrella review |
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