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The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica; Harrison, Robert L.; Carlson, Les; … - In: Journal of advertising research 57 (2017) 3, pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
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The prevalence and influence of the combination of humor and violence in Super Bowl commercials
Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Advertising and violence : concepts and perspectives, (pp. 60-73). 2015
Persistent link: https://www.econbiz.de/10010498564
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A meta-analysis of parental style and consumer socialization of children
Mikeska, Jessica; Harrison, Robert L.; Carlson, Les - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 245-256
Persistent link: https://www.econbiz.de/10011707489
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The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 123-133
Persistent link: https://www.econbiz.de/10009491959