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Late-mover strategies
Shankar, Venkatesh; Carpenter, Gregory S. - In: Handbook of marketing strategy, (pp. 362-375). 2012
Persistent link: https://www.econbiz.de/10009530850
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The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis
Shankar, Venkatesh; Carpenter, Gregory S.; … - In: Journal of marketing research : JMR 36 (1999) 2, pp. 269-276
Persistent link: https://www.econbiz.de/10006666711
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Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers
Shankar, Venkatesh; Carpenter, Gregory S.; … - In: Journal of marketing research : JMR 35 (1998) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10006671487
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Handbook of marketing strategy
Shankar, Venkatesh (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009635474