Handbook of marketing strategy
ed. by Venkatesh Shankar and Gregory S. Carpenter
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Shankar, Venkatesh (contributor) ; Carpenter, Gregory S. (contributor) |
| Publisher: |
Cheltenham [u.a.] : Elgar |
| Subject: | Marketing. | Strategic planning. | Marketingstrategie | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 504 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-84980-098-3 ; 1-84980-098-7 |
| Source: |
Persistent link: https://www.econbiz.de/10009635474