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Casey, Katherine
Tadajewski, Mark
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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New insights on consumer activism : advancing a prefigurative framing of alternative consumption
Casey, Katherine
;
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 852-856
Persistent link: https://www.econbiz.de/10014338392
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