//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Caspar, Mirko"
~subject:"Markenführung"
~type_genre:"Textbook"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Brand management
1
Communication media
1
Deutschland
1
Fernsehprogramm
1
Fernsehsendung
1
Germany
1
Internet
1
Kommunikationsmedien
1
Markenartikel
1
Media industries
1
Media usage
1
Mediennutzung
1
Mediensektor
1
Newspaper
1
Television programme
1
Werbesendung
1
Zeitung
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Textbook
Thesis
Hochschulschrift
2
Language
All
German
1
Author
All
Caspar, Mirko
Burmann, Christoph
4
Algesheimer, René
2
Fantapié Altobelli, Claudia
2
Kapferer, Jean-Noël
2
Kaufmann, Gwen
2
Miller, Adan
2
Richter, Markus
2
Silberhorn, Nadja
2
Weißgerber, Anja
2
Ackermann, Carsten
1
Alexa, Frank
1
Andres, Nils
1
Anselstetter, Sabine
1
Antorini, Yun Mi
1
Ataman, M. Berk
1
Auer, Daniel
1
Backhaus, Klaus
1
Balderjahn, Ingo
1
Banik, Ina
1
Basler, Corinna
1
Bauer, Hans H.
1
Baumgarth, Carsten
1
Becker, Maren
1
Behrens, Stefan Henrik
1
Bertilsson, Jon
1
Bierwirth, Andreas
1
Bjerre, Mogens
1
Blümelhuber, Christian
1
Boch, Sonja
1
Brexendorf, Tim Oliver
1
Brudler, Benjamin
1
Bruno, Pascal
1
Buchner, Caroline
1
Busch, Jan
1
Büttner, Miriam
1
Chammout, Aiman
1
Coelho do Vale, Rita Miguel Ramos Dias
1
Conrad, Hans-Gerd
1
Dembeck, Sandra
1
more ...
less ...
Published in...
All
Schriften zu Marketing und Management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cross-Channel-Medienmarken : strategische Optionen, Ausgestaltungsmöglichkeiten und nachfragerseitige Bewertung
Caspar, Mirko
-
2002
Persistent link: https://www.econbiz.de/10001666520
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->