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Cech, Johannes
Floh, Arne
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Innovationen in Marketing und Handel
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Der Einfluss von Preisvergleichsplattformen auf die kognitiven Prozesse des Konsumentenverhaltens : eine empirische Studie anhand des Preisvergleichsportals www.geizhals.at
Floh, Arne
;
Cech, Johannes
- In:
Innovationen in Marketing und Handel
,
(pp. 257-270)
.
2006
Persistent link: https://www.econbiz.de/10003388233
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