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~person:"Cerviño, Julio"
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Cerviño, Julio
Weygandt, Jerry J.
104
Kimmel, Paul D.
61
Kieso, Donald E.
54
Cerviño Fernández, Julio
27
Warfield, Terry D.
22
Revsine, Lawrence
6
Baena, Verónica
5
Collins, William A.
5
Kieso, Douglas W.
5
McDonald, Charles L.
5
Barth, Mary E.
4
Frecka, Thomas J.
4
Imhoff Jr, Eugene A.
4
Crooch, G.Michael
3
Hunt, Marilyn F.
3
Searfoss, D.Gerald
3
Carlon, Shirley
2
Gerald Searfoss, D.
2
Michael Crooch, G.
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Mitchell, Jill E.
2
Mladenovic, Rosina
2
Palm, Chrisann T.
2
Wasson, Dick D.
2
Ahiarah, Sol
1
Baena Graciá, Verónica
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Bollom, William J.
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Busta, Bruce
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Camino, Jaime Rivera
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Campbell, Jane E.
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Cruz Roche, Ignacio
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Cubillo Pinilla, José María
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DeFranco, Agnes
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Deaton, William C.
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Dilley, Steven C.
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Durán Herrera, Juan José
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Elias, Rafik Z.
1
Fernández, Julio Cerviño
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Forney, Janet
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Información comercial española : ICE : revista de economía
4
Cuadernos de economía y dirección de la empresa : CEDE
1
International journal of management practice : IJMP
1
International marketing review
1
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1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Papeles de economía española
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ECONIS (ZBW)
13
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1
La globalización de las marcas españolas : estrategia internacional e imagen de marca del Santander : international strategy and brand image of Santander Group
Cerviño, Julio
- In:
Universia business review : revista trimestral de …
17
(
2008
)
1
,
pp. 60-73
Persistent link: https://www.econbiz.de/10003781406
Saved in:
2
Influencia del posicionamiento competitivo de las empresas en el efecto made in Spain y éxito empresarial
Cerviño, Julio
;
Sánchez Herrera, Joaquín
;
Cubillo …
- In:
Información comercial española : ICE : revista de …
(
2005
),
pp. 261-278
Persistent link: https://www.econbiz.de/10003317650
Saved in:
3
La internalización de la franquicia española y sus formas de penetración de mercados
Baena, Verónica
;
Cerviño, Julio
- In:
Cuadernos de economía y dirección de la empresa : CEDE
40
(
2009
),
pp. 47-82
Persistent link: https://www.econbiz.de/10003925873
Saved in:
4
International franchise expansion of service chains : insights from the Spanish market
Baena, Verónica
;
Cerviño, Julio
- In:
The service industries journal
32
(
2012
)
7
,
pp. 1121-1136
Persistent link: https://www.econbiz.de/10009551868
Saved in:
5
International franchising decision-making : a model for country choice
Baena, Verónica
;
Cerviño, Julio
- In:
Latin American business review : journal of the …
15
(
2014
)
1
,
pp. 13-43
Persistent link: https://www.econbiz.de/10010355273
Saved in:
6
Investing time wisely : enhancing brand awareness through stakeholder engagement in the service sector
Mattera, Marina
;
Baena, Verónica
;
Cerviño, Julio
- In:
International journal of management practice : IJMP
7
(
2014
)
2
,
pp. 1126-143
Persistent link: https://www.econbiz.de/10010402803
Saved in:
7
La marca como activo estratégico de la empresa española : posición actual y perspectivas
Cerviño, Julio
;
Durán Herrera, Juan José
- In:
Papeles de economía española
132
(
2012
),
pp. 82-96
Persistent link: https://www.econbiz.de/10009565698
Saved in:
8
Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
Saved in:
9
La globalización de las marcas españolas : liderazgo y notoriedad internacional
Cerviño, Julio
;
Rivera Camino, Jaime
- In:
Información comercial española : ICE : revista de …
839
(
2007
),
pp. 121-139
Persistent link: https://www.econbiz.de/10003627186
Saved in:
10
Valoración y preferencia de las revistas académicas en el área de marketing: una aplicación del análisis conjunto
Cerviño, Julio
;
Cruz Roche, Ignacio
;
Gómez Suárez, …
- In:
Información comercial española : ICE : revista de …
(
2001
),
pp. 155-178
Persistent link: https://www.econbiz.de/10001643202
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