International franchise expansion of service chains : insights from the Spanish market
Year of publication: |
2012
|
---|---|
Authors: | Baena, Verónica ; Cerviño, Julio |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 7, p. 1121-1136
|
Subject: | Internationales Marketing | International marketing | Franchising | Dienstleistungssektor | Service industry | Prinzipal-Agent-Theorie | Agency theory | Signalling | Marktforschung | Market research | Spanien | Spain |
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