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Counterfeiting and piracy : a comprehensive literature review

Cesareo, Ludovica - 2016

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United we stand, divided we fall : how firms can engage consumers in their fight against counterfeits

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Consumers' attitude and behavior towards online music piracy and subscription-based services

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Counterfeiting luxury goods

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Analysis of anti-counterfeiting tactics to diffuse consumer demand

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Hideous but worth it : distinctive ugliness as a signal of luxury

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Managerial and organizational perspectives on online-offline integration within integrated marketing communication : toward a holistic conceptual framework

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Counterfeiting and Piracy : A Comprehensive Literature Review

Cesareo, Ludovica - 2016 - 1st ed. 2016

1 Introduction -- 2 The complexity of the counterfeiting and piracy phenomena: a 1980-2015 literature review -- 3 Research methodology -- 4 Figures and trends in the academic research on counterfeiting and piracy -- 5 Content analysis and categorization: towards a systematization of the...

Persistent link: https://www.econbiz.de/10014017962