This study uses a case study of the Victorian Football League's expansion into Brisbane to examine the interorganisational power between an independent federated network and those organisations seeking to join the federation. Data were obtained through interviews with participants in the...

Professional sport teams receive support from their host cities in the form of public subsidies, financial incentives, and public services. Public support derives from the expectation that a team will render economic and social benefits to the community. Claims of economic benefits associated...

The demand for volunteers to help plan and run sport events continues to rise. In order to better recruit and retain volunteers, there is a need to identify the means by which to enhance their overall satisfaction with the volunteer experience. One hundred and forty-seven non-specialist...

Co-branding theory suggests that pairing an event with a destination will engender some transfer of image between the event and destination brands. The match-up hypothesis predicts that the direction and intensity of image transfer will depend on the quality of fit between event and destination...

The dynamics of conflict among sport clubs for children and adolescents are examined via a case study of a summer swimming league in the American southwest. Participant observation, interviews, and archival analysis of league and member team records are used to document and describe the...

This paper empirically illustrates the difference between a standard economic impact analysis (EIA) and a cost-benefit analysis (CBA). The EIA was conducted using an existing (input-output) I-O model (STEAM). The benefit side of the CBA included non-local visitor spending, the revenue of the...

This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects...

Brand alliances have been advocated as a strategy to appeal to consumers by capturing favorable associations of two separate brands. Sportswear and fashion designer brands have consequently formed partnerships, although co-branding effects are not always as anticipated, and the effects of...