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~person:"Chaloupka, Frank J."
~person:"Han, Heesup"
~person:"Huber, Frank"
~person:"Janssen, Maarten C. W."
~type_genre:"Fallstudie"
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank
;
Meyer, Frederik
;
Czarnowski, Cecile
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
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2
Im Visier des Konsumenten : eine empirische Analyse der Reaktion auf Corporate Social Irresponsibility
Huber, Frank
;
Meyer, Frederik
;
Strieder, Kerstin
; …
-
2014
Persistent link: https://www.econbiz.de/10010338210
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3
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
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4
Sustainable consumer behaviour and the environment
Han, Heesup
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10012654663
Saved in:
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