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Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee; Lowe, Ben; Petrovici, Dan - In: Journal of marketing communications 23 (2017) 3, pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
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Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude
Chan, Fong Yee - In: Journal of business research : JBR 120 (2020), pp. 31-41
Persistent link: https://www.econbiz.de/10012417086
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Product placement practices in prime-time television programmes in Hong Kong
Chan, Fong Yee; Lowe, Ben - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 984-1009
Persistent link: https://www.econbiz.de/10012492623
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Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee - In: Journal of marketing communications 26 (2020) 7, pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
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Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen; Chan, Fong Yee; Li, Yongfa; Wang, Cheng Lu - In: The journal of product & brand management 32 (2023) 4, pp. 600-617
Persistent link: https://www.econbiz.de/10014281357