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~person:"Chandon, Pierre"
~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Product Placement"
~type_genre:"Graue Literatur"
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Konsumentenverhalten
Product Placement
Consumer behaviour
18
Experiment
3
Food
3
Lebensmittel
3
Theorie
3
Theory
3
Advertising effects
2
Analphabetismus
2
Bestand
2
Beziehungsmarketing
2
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2
Eating habit
2
Ernährung
2
Ernährungsverhalten
2
Food retailing
2
Household
2
Illiteracy
2
Lebensmitteleinzelhandel
2
Markenartikel
2
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2
Placebo Effects
2
Privater Haushalt
2
Product labelling
2
Rabatt
2
Raw material supply
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Rebate
2
Relationship marketing
2
Rohstoffversorgung
2
Stock
2
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2
Warenkennzeichnung
2
Werbewirkung
2
Öko-Produkt
2
Alcohol
1
Alcohol consumption
1
Alkoholkonsum
1
Anreiz
1
Carbon Label
1
Cognition
1
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Free
8
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Book / Working Paper
18
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Graue Literatur
Article in journal
178
Aufsatz in Zeitschrift
178
Arbeitspapier
22
Working Paper
22
Non-commercial literature
18
Aufsatz im Buch
13
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13
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2
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2
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2
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2
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English
18
Author
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Chandon, Pierre
Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Janssen, Maarten C. W.
36
Bauer, Hans H.
35
Rock, Bram de
34
Cherchye, Laurens
32
Huber, Frank
28
Moraga-González, José Luis
26
Sutter, Matthias
25
Vermeulen, Frederic
25
Stavins, Joanna
20
Dräger, Lena
19
Kerschbamer, Rudolf
18
Shy, Oz
18
Wiedmann, Klaus-Peter
18
Zhou, Jidong
18
Inderst, Roman
17
Jonker, Nicole
17
Vandenbussche, Hylke
17
Falk, Armin
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Franses, Philip Hans
15
Helm, Roland
15
Schuh, Scott
15
Spiller, Achim
15
Warlop, Luk
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
Griffith, Rachel
14
Jappelli, Tullio
14
Karlan, Dean
14
Karle, Heiko
14
Netessine, Serguei
14
Nevo, Aviv
14
Peitz, Martin
14
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INSEAD
2
INSEAD-Wharton Alliance Center for Global Research & Development
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Faculty & research / Insead : working paper series
15
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Working papers / TSE : WP
1
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ECONIS (ZBW)
18
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Do we know what we look at? : An eye-tracking study of visual attention and memory for brands at the point of purchase
Chandon, Pierre
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715937
Saved in:
2
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
3
Getting ahead of the Joneses : when equality increases conspicuous consumption among bottom-tier consumers
Ordabayeva, Nailya
;
Chandon, Pierre
-
2010
Persistent link: https://www.econbiz.de/10008798158
Saved in:
4
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003565246
Saved in:
5
Percentage cost discounts always beat percentage benefit bonuses : helping consumers evaluate nominally equivalent percentage changes
Mohan, Bhavya
;
Chandon, Pierre
;
Riis, Jason
-
2014
-
Rev. vers. of 2014/52/MKT
Persistent link: https://www.econbiz.de/10010489102
Saved in:
6
Showing that "% off" always beats "% more": using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benefit
Chandon, Pierre
(
contributor
);
Mohan, Bhavya
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010485899
Saved in:
7
The self-generated validity of measured pruchase intentions
Chandon, Pierre
(
contributor
);
Morwitz, Vicki G.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379195
Saved in:
8
Why are the inventory estimates of shoppers so biased? : A psychophysical model of household inventory estimations
Chandon, Pierre
(
contributor
);
Wansink, Brian
(
contributor
)
-
2005
-
Rev
Persistent link: https://www.econbiz.de/10003364419
Saved in:
9
Health halos : how nutrition claims influence food consumption for overweight and normal weight people
Wansink, Brian
(
contributor
);
Chandon, Pierre
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003364661
Saved in:
10
Why are the inventory estimates of shoppers so biased? : Reference, size, and salience biases in household inventory estimations
Chandon, Pierre
(
contributor
);
Wansink, Brian
(
contributor
)
-
2005
-
Rev
Persistent link: https://www.econbiz.de/10003364672
Saved in:
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