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~person:"Chandon, Pierre"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Statistik"
~type_genre:"Bibliography included"
~type_genre:"Non-commercial literature"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Statistik
Consumer behaviour
26
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6
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6
Brand
3
Experiment
3
Food
3
Lebensmittel
3
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Rabatt
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26
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Chandon, Pierre
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Bauer, Hans H.
36
Janssen, Maarten C. W.
36
Rock, Bram de
33
Cherchye, Laurens
31
Huber, Frank
28
Moraga-González, José Luis
26
Sutter, Matthias
25
Vermeulen, Frederic
24
Dräger, Lena
19
Kerschbamer, Rudolf
19
Stavins, Joanna
19
Shy, Oz
18
Wiedmann, Klaus-Peter
18
Zhou, Jidong
18
Blundell, Richard W.
17
Inderst, Roman
17
Jonker, Nicole
17
Vandenbussche, Hylke
17
Falk, Armin
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Courty, Pascal
15
Franses, Philip Hans
15
Helm, Roland
15
Schuh, Scott
15
Spiller, Achim
15
Warlop, Luk
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
Griffith, Rachel
14
Jappelli, Tullio
14
Karlan, Dean
14
Karle, Heiko
14
Netessine, Serguei
14
Nevo, Aviv
14
Peitz, Martin
14
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1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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15
Cross-cultural and critical perspectives on brands
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Consumer research and policy series
1
Critical perspectives on business and management
1
The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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Do we know what we look at? : An eye-tracking study of visual attention and memory for brands at the point of purchase
Chandon, Pierre
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715937
Saved in:
2
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
3
Effects of front-of-pack labels on the nutritional quality of supermarket food purchases : evidence from a large-scale randomized controlled trial
Dubois, Pierre
;
Albuquerque, Paulo
;
Allais, Olivier
; …
-
2020
Persistent link: https://www.econbiz.de/10012215895
Saved in:
4
Red Bull gives you incentive motivation : understanding placebo effects of energy drinks on human cognitive performance
Schmidt, Liane
;
Chandon, Pierre
;
Pessiglione, Mathias
; …
-
2017
Persistent link: https://www.econbiz.de/10011688774
Saved in:
5
Showing that "% off" always beats "% more": using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benefit
Chandon, Pierre
(
contributor
);
Mohan, Bhavya
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010485899
Saved in:
6
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
7
When are stockpiled products consumed faster? : A convenience-salience framework of post-purchase consumption incidence and quantity
Chandon, Pierre
(
contributor
);
Wansink, Brian
(
contributor
)
-
2002
-
[Elektronische Ressource], rev. version of 2001/34/MKT
Persistent link: https://www.econbiz.de/10001650616
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8
A convenience-salience framework of stockpiling-induced consumption
Chandon, Pierre
(
contributor
);
Wansink, Brian
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001631400
Saved in:
9
Stated choice methods : analysis and application
Louviere, Jordan J.
;
Hensher, David A.
;
Swait, Joffre D.
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001484120
Saved in:
10
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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