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~person:"Chandon, Pierre"
~type_genre:"Arbeitspapier"
~type_genre:"Übersichtsarbeit"
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Chandon, Pierre
Sutter, Matthias
45
Janssen, Maarten C. W.
37
Rock, Bram de
36
Bauer, Hans H.
34
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34
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27
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16
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16
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16
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Do we know what we look at? : An eye-tracking study of visual attention and memory for brands at the point of purchase
Chandon, Pierre
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715937
Saved in:
2
Note on measuring
brand
awareness,
brand
image,
brand
equity and
brand
value
Chandon, Pierre
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825855
Saved in:
3
Health halos : how health claims bias calorie estimations and lead to overeating
Chandon, Pierre
(
contributor
);
Wansink, Brian
(
contributor
)
-
2006
-
rev
Persistent link: https://www.econbiz.de/10003406615
Saved in:
4
Getting ahead of the Joneses : when equality increases conspicuous consumption among bottom-tier consumers
Ordabayeva, Nailya
;
Chandon, Pierre
-
2010
Persistent link: https://www.econbiz.de/10008798158
Saved in:
5
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003565246
Saved in:
6
Percentage cost discounts always beat percentage benefit bonuses : helping consumers evaluate nominally equivalent percentage changes
Mohan, Bhavya
;
Chandon, Pierre
;
Riis, Jason
-
2014
-
Rev. vers. of 2014/52/MKT
Persistent link: https://www.econbiz.de/10010489102
Saved in:
7
Showing that "% off" always beats "% more": using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benefit
Chandon, Pierre
(
contributor
);
Mohan, Bhavya
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010485899
Saved in:
8
The self-generated validity of measured pruchase intentions
Chandon, Pierre
(
contributor
);
Morwitz, Vicki G.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379195
Saved in:
9
Why are the inventory estimates of shoppers so biased? : A psychophysical model of household inventory estimations
Chandon, Pierre
(
contributor
);
Wansink, Brian
(
contributor
)
-
2005
-
Rev
Persistent link: https://www.econbiz.de/10003364419
Saved in:
10
The low-calorie curse : confirmation bias, calorie estimation, and calorie consumption for vice and virtue fast-food meals
Chandon, Pierre
(
contributor
);
Wansink, Brian
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003364510
Saved in:
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