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Do we know what we look at? : An eye-tracking study of visual attention and memory for brands at the point of purchase
Chandon, Pierre (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715937
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Note on measuring brand awareness, brand image, brand equity and brand value
Chandon, Pierre (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825855
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Health halos : how health claims bias calorie estimations and lead to overeating
Chandon, Pierre (contributor); Wansink, Brian (contributor) - 2006 - rev
Persistent link: https://www.econbiz.de/10003406615
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Getting ahead of the Joneses : when equality increases conspicuous consumption among bottom-tier consumers
Ordabayeva, Nailya; Chandon, Pierre - 2010
Persistent link: https://www.econbiz.de/10008798158
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Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003565246
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Percentage cost discounts always beat percentage benefit bonuses : helping consumers evaluate nominally equivalent percentage changes
Mohan, Bhavya; Chandon, Pierre; Riis, Jason - 2014 - Rev. vers. of 2014/52/MKT
Persistent link: https://www.econbiz.de/10010489102
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Showing that "% off" always beats "% more": using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benefit
Chandon, Pierre (contributor); Mohan, Bhavya (contributor);  … - 2014
Persistent link: https://www.econbiz.de/10010485899
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The self-generated validity of measured pruchase intentions
Chandon, Pierre (contributor); Morwitz, Vicki G. (contributor) - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379195
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Why are the inventory estimates of shoppers so biased? : A psychophysical model of household inventory estimations
Chandon, Pierre (contributor); Wansink, Brian (contributor) - 2005 - Rev
Persistent link: https://www.econbiz.de/10003364419
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The low-calorie curse : confirmation bias, calorie estimation, and calorie consumption for vice and virtue fast-food meals
Chandon, Pierre (contributor); Wansink, Brian (contributor) - 2005
Persistent link: https://www.econbiz.de/10003364510