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~person:"Chang, Chia-Han"
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Chang, Chia-Han
Chang, Chun-Tuan
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International journal of advertising : the review of marketing communications
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A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
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