Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption : the roles of environmental involvement and locus of control
Year of publication: |
2020
|
---|---|
Authors: | Cheng, Zhao-Hong ; Chang, Chun-Tuan ; Lee, Yu-Kang |
Published in: |
Review of managerial science : RMS. - Berlin : Springer, ISSN 1863-6691, ZDB-ID 2365045-X. - Vol. 14.2020, 1, p. 61-85
|
Subject: | Green consumption | Consumer skepticism toward green advertising | Hedonic and utilitarian shopping values | Environmental involvement | Locus of control | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Utilitarismus | Utilitarianism |
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