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~person:"Chang, Chingching"
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Chang, Chingching
Pelsmacker, Patrick de
60
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
34
Dens, Nathalie
33
Eisend, Martin
33
Diehl, Sandra
28
Wilbur, Kenneth C.
27
Bellman, Steven
25
Septianto, Felix
25
Reijmersdal, Eva A. van
23
Taylor, Charles Raymond
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Terlutter, Ralf
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Kaiser, Harry M.
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Huber, Frank
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Nilssen, Tore
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Yoon, Hye Jin
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Pauwels, Koen
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Sørgard, Lars
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Varan, Duane
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Rosengren, Sara
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Stafford, Marla Royne
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Dahlén, Micael
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Hudders, Liselot
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Kind, Hans Jarle
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Yoon, Sukki
18
Mueller, Barbara
17
Nufer, Gerd
17
Romaniuk, Jenni
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Chan, Kara
16
Geuens, Maggie
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Matthes, Jörg
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Muehling, Darrel D.
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Phau, Ian
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Roy, Subhadip
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Smit, Edith G.
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Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
3
Psychology & marketing
3
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
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When new commercials do not meet expectations
Chang, Chingching
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 359-370
Persistent link: https://www.econbiz.de/10010469996
Saved in:
2
Methodological issues in advertising research : current status, shifts, and trends
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 2-20
Persistent link: https://www.econbiz.de/10011686440
Saved in:
3
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
4
Making unique choices or being like others : how priming self-concepts influences advertising effectiveness
Chang, Chingching
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 399-415
Persistent link: https://www.econbiz.de/10003963759
Saved in:
5
"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
Saved in:
6
Enhancing self-referencing to health messages
Chang, Chingching
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 147-164
Persistent link: https://www.econbiz.de/10009531789
Saved in:
7
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
8
The role of ad-evoked consumption visions in predicting brand attitudes : a relevancy principle model
Chang, Chingching
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 956-967
Persistent link: https://www.econbiz.de/10009691212
Saved in:
9
Imagery fluency and narrative advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10009738745
Saved in:
10
The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
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