Enhancing self-referencing to health messages
Chingching Chang
| Year of publication: |
2011
|
|---|---|
| Authors: | Chang, Chingching |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 45.2011, 1, p. 147-164
|
| Subject: | Werbewirkung | Advertising effects | Gesundheit | Health | USA | United States | Social Marketing | Social marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009531789