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Chang, Hong-Sheng
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Tseng, Chien-Ming
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Journal of international consumer marketing
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How Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry
Chang, Hong-Sheng
;
Chen, Tser-Yieth
;
Tseng, Chien-Ming
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10008241066
Saved in:
2
How Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry
Chang, Hong-Sheng
;
Chen, Tser-Yieth
;
Tseng, Chien-Ming
- In:
Journal of international consumer marketing
21
(
2008
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10008172376
Saved in:
3
How Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry
Chang, Hong-Sheng
;
Chen, Tser-Yieth
;
Tseng, Chien-Ming
- In:
Journal of international consumer marketing
21
(
2008
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10009266540
Saved in:
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