How Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry
Year of publication: |
2009
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Authors: | Chang, Hong-Sheng ; Chen, Tser-Yieth ; Tseng, Chien-Ming |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 21.2009, 1, p. 35-50
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