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Hispanic marketing : the power of the new Latino consumer
Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition
Cultural marketing : a new understanding -- The composition of the Hispanic/Latino market -- The Latino essence of "Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a bicultural horizon -- Latino subjective culture : insights...
Persistent link: https://www.econbiz.de/10011636885
Cover Image
Hispanic marketing : the power of the new Latino consumer
Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition
Cultural marketing : a new understanding -- The composition of the Hispanic/Latino market -- The Latino essence of "Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a bicultural horizon -- Latino subjective culture : insights...
Persistent link: https://www.econbiz.de/10013181539
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Bragging about online purchases : comparing consumer word-of-mouth among Hispanics and non-Hispanics groups
Chapa, Sindy; Korzenny, Felipe; Rodriguez-Mori, Howard - In: International journal of electronic marketing and … 8 (2017) 2, pp. 157-171
Persistent link: https://www.econbiz.de/10011796492