Arbeitspapier Nr. 4 German and Anglo-Saxon Approaches on Services and Services Marketing: Taking Stock – Looking Ahead von PD Dr. Michaela Haase, Dipl.-Kfm. Stefan Chatrath und Dr. Samy Saab Juni 2008 Herausgegeben vom...

The paper discusses what has been achieved by one German and two Anglo-Saxon approaches to services with reference to the concept of service, the analysis of service economies, and the tasks which evolve from that for the further development of marketing theory. It addresses three approaches to...