Narrow search
Showing 1 - 4 of 4
Cover Image
When corporate partnerships are not awesome : leveraging corporate missteps and activist sentiment in social media
Perera, B. Yasanthi; Cruz, Ryan E.; Albinsson, Pia A.; … - In: The dark side of social media : a consumer psychology …, (pp. 125-146). 2018
Persistent link: https://www.econbiz.de/10011740528
Cover Image
"For the gram" : an exploration of the conflict between influencers and citizen-consumers in the public lands marketing system
Chaudhury, Sarita Ray; Nafees, Lubna; Perera, B. Yasanthi - In: Journal of macromarketing 41 (2021) 4, pp. 570-584
Persistent link: https://www.econbiz.de/10012794240
Cover Image
Citizen-consumer oriented practices in naturalistic foodways : the case of the slow food movement
Chaudhury, Sarita Ray; Albinsson, Pia A. - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10010504594
Cover Image
The winemaker as entrepreneurial marketer : an exploratory study
Chaudhury, Sarita Ray; Albinsson, Pia A.; Shows, George … - In: International journal of wine business research : IJWBR 26 (2014) 4, pp. 259-278
Persistent link: https://www.econbiz.de/10010462624