DART scale development : diagnosing a firm's readiness for strategic value co-creation
Year of publication: |
2016
|
---|---|
Authors: | Albinsson, Pia A. ; Perera, B. Yasanthi ; Sautter, Pookie Truly |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 24.2016, 1, p. 42-58
|
Subject: | Betriebliche Wertschöpfung | Value creation | Strategisches Management | Strategic management | Kundenintegration | Customer integration | Organisatorischer Wandel | Organizational change |
-
Consumer transformation through volunteer service experiences
Mulder, Mark R., (2015)
-
The institutionalization of practice : a processual perspective on value co-creation
Patora-Wysocka, Zofia, (2016)
-
Service Value als Werttreiber : Konzepte, Messung und Steuerung
Bruhn, Manfred, (2014)
- More ...
-
Collaborative consumption usage in the US and India : an exploratory study
Albinsson, Pia A., (2019)
-
Contrived surplus and negative externalities in the sharing economy
Griffiths, Merlyn A., (2019)
-
Perera, B. Yasanthi, (2018)
- More ...