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Chen, Haipeng
Liu, Fei
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Journal of retailing and consumer services
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Warmth or competence : brand anthropomorphism, social exclusion, and advertisement effectiveness
Liu, Fu
;
Wei, Haiying
;
Zhu, Zhenzhong
;
Chen, Haipeng
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364472
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2
Product design, social exclusion, and product preference : the mediating role of psychological ownership and the moderating role of product type
Liu, Fu
;
Wei, Haiying
;
Chen, Siyun
;
Chen, Haipeng
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1920-1932
Persistent link: https://www.econbiz.de/10013465128
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