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Chen, Kun
Plank, Richard E.
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Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets
Chen, Kun
;
Newell, Stephen J.
;
Kou, Gang
;
Zhang, Lei
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 362-374
Persistent link: https://www.econbiz.de/10011753366
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