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TV tune-in, namely the preview of forthcoming programs, is an important type of TV advertising. We examine TV tune-in as a continuous variable. First, tune-in can increase profits when TV stations are sufficiently differentiated and the market is partially covered. Second, tune-in crowds out...
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This study offers two new rationales for insufficient entry in a given industry. The first is the presence of complementary industries. Suppose there is free entry in an industry and the complementary industries are monopolistic. If the number of complementary industries is sufficiently high,...
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It is common for platforms to have rules for their users to abide. Most times, users of the platform break the rules of the platform, and sometimes they get delisted or removed from the platform. Most platforms own the first party content. To the best of our knowledge, we are the first to study...
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