Narrow search
Showing 1 - 4 of 4
Cover Image
What sells better in green communications : fear or hope? : it depends on whether the issue is global or local
Lee, Yu-Kang; Chang, Chun-Tuan; Chen, Pei-Chi - In: Journal of advertising research 57 (2017) 4, pp. 379-396
Persistent link: https://www.econbiz.de/10011884937
Cover Image
Is cash always king? Bundling product-cause fit and product type in cause-related marketing
Chang, Chun-Tuan; Chen, Pei-Chi; Marcos Chu, Xing-Yu; … - In: Psychology & Marketing 35 (2018) 12, pp. 990-1009
Persistent link: https://www.econbiz.de/10012083935
Cover Image
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan; Chen, Pei-Chi - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Cover Image
Is cash always king? : bundling product-cause fit and product type in cause-related marketing
Chang, Chun-Tuan; Chen, Pei-Chi; Chu, Xing-Yu; Kung, … - In: Psychology & marketing 35 (2018) 12, pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106