//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chen, Pei-Chi"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Linking hedonic and utilitaria...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cause-Related Marketing
2
Cause-related marketing
2
Marketing management
2
Marketingmanagement
2
product type
2
Advertising effects
1
Beziehungsmarketing
1
Consumer behaviour
1
Environmental consciousness
1
Konsumentenverhalten
1
Marketing
1
Relationship marketing
1
USA
1
Umweltbewusstsein
1
United States
1
Werbewirkung
1
cause-related marketing
1
cause-related marketing (CRM)
1
corporate giving style
1
environmental issue
1
execution style
1
eye-tracking
1
gender differences
1
message effectiveness
1
product-cause fit
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
4
Author
All
Chen, Pei-Chi
Chang, Chun-Tuan
30
Cheng, Zhao-Hong
12
Chang, Chun-tuan
9
Huang, Min-Hsin
8
Lee, Yu-Kang
8
Chu, Xing-Yu
5
Lee, Yu-kang
5
Lee, Hsiao-Ching
3
Chen, I-Chun
2
Huang, Guei-Hua
2
Huang, Yi-Feng
2
Kung, Ming-Tsung
2
Bilgihan, Anil
1
Chang, Chia-Han
1
Chang, Hui-Wen
1
Cheng, Zhao-hong
1
Chu, Xing-Yu (Marcos)
1
Chu, Ying-Yu Marcos
1
Feng, Ching-Chiao
1
Huang, Min-hsin
1
Huang, Yi-Chun
1
Kao, Shih-Ting
1
Korfiatis, Nikolaos
1
Lee, Angela Y.
1
Liu, Hsiu-Wen
1
Liu, Hsiu-wen
1
Marcos Chu, Xing-Yu
1
Okumus, Fevzi
1
Shih, Li-Ting
1
Tok, Dickson
1
Tsai, I-Ting
1
Tung, Minh-Hsuan
1
Wang, Shr-Chi
1
Wang, Tsung-Pin
1
Wu, Yuan-Ciao
1
Yen, Ching-ting
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Psychology & Marketing
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Other ZBW resources
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What sells better in green communications : fear or hope? : it depends on whether the issue is global or local
Lee, Yu-Kang
;
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10011884937
Saved in:
2
Is cash always king? Bundling product-cause fit and product type in cause-related marketing
Chang, Chun-Tuan
;
Chen, Pei-Chi
;
Marcos Chu, Xing-Yu
; …
- In:
Psychology & Marketing
35
(
2018
)
12
,
pp. 990-1009
Persistent link: https://www.econbiz.de/10012083935
Saved in:
3
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
4
Is cash always king? : bundling product-cause fit and product type in cause-related marketing
Chang, Chun-Tuan
;
Chen, Pei-Chi
;
Chu, Xing-Yu
;
Kung, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->