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Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment

He, Yi; Chen, Qimei; Lee, Ruby; Wang, Yonggui; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 1-11

Persistent link: https://www.econbiz.de/10011695156

Managing sub-branding affect transfer : the role of consideration set size and brand loyalty

He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 103-113

Persistent link: https://www.econbiz.de/10011444037

Enhancing stock market return with new product preannouncements : the role of information quality and innovativeness

Lee, Ruby; Chen, Qimei; Hartmann, Nathaniel N. - In: The journal of product innovation management : an … 33 (2016) 4, pp. 455-471

Persistent link: https://www.econbiz.de/10011599109

Knowledge transfer between multinational corporations' headquarters and their subsidiaries: influences on and implications for new product outcomes

Lee, Ruby P.; Chen, Qimei; Kim, Daekwan; Johnson, Jean L. - In: Journal of international marketing 16 (2008) 2, pp. 1-31

Persistent link: https://www.econbiz.de/10003735792

Knowledge Transfer Between Multinational Corporations' Headquarters and Their Subsidiaries: Influences on and Implications for New Product Outcomes

Lee, Ruby P.; Chen, Qimei; Kim, Daekwan; Johnson, Jean L. - In: Journal of international marketing 16 (2008) 2, pp. 1-31

Persistent link: https://www.econbiz.de/10008052515

Linking customer resources to firm success: The role of marketing program implementation

Lee, Ruby P.; Naylor, Gillian; Chen, Qimei - In: Journal of Business Research 64 (2011) 4, pp. 394-400

Drawing from both resource-based view and dynamic capabilities theory, this research investigates how customer resources (i.e., knowledge and network size) influence firm performance through marketing program implementation. The current research shows that customer resources are critical to the...

Persistent link: https://www.econbiz.de/10008871449

The immediate impact of new product introductions on stock price : the role of firm resources and size

Lee, Ruby P.; Chen, Qimei - In: The journal of product innovation management : an … 26 (2009) 1, pp. 97-107

Persistent link: https://www.econbiz.de/10003799274

Between information system integration and performance, what are the missing links?

Lee, Ruby P.; Chen, Qimei - In: Handbook of business practices and growth in emerging …, (pp. 81-99). 2010

Persistent link: https://www.econbiz.de/10003946253

Linking customer resources to firm success : the role of marketing program implementation

Lee, Ruby P.; Naylor, Gillian; Chen, Qimei - In: Journal of business research : JBR 64 (2011) 4, pp. 394-400

Persistent link: https://www.econbiz.de/10008859027

In Search of Platforms to Increase Market Responsiveness: Evidence from Foreign Subsidiaries

Lee, Ruby P.; Chen, Qimei; Lu, Xiongwen - In: Journal of international marketing 17 (2009) 2, pp. 59-73

Persistent link: https://www.econbiz.de/10008250772