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Relationship between content marketing and brand loyalty of New-China-Chic brand based on nationalism
Chen, Xi; Xu, Jie - 2022
Persistent link: https://www.econbiz.de/10013429122
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Investigating the consumer evaluation of the co-branding of luxury brands
Chen, Xi; Li, Zhe - 2022
Persistent link: https://www.econbiz.de/10013397521
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The impact of brand memory of hot mass consumption products on consumer continuous purchase intention
Chen, Xi; Liu, Zihua - 2022
Persistent link: https://www.econbiz.de/10013407162
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How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu; Tok, Dickson; Zhou, Xiaoyu; Chen, Xi - In: Psychology & marketing 40 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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Research frontiers on the international marketing strategies of Chinese brands
Hu, Zuohao (ed.); Chen, Xi (ed.); Yang, Zhilin (ed.) - 2017
Persistent link: https://www.econbiz.de/10011433932
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Price leadership or branding strategy for Chinese firms
Chen, Xi; Hu, Zuohao; Zhao, Ping - In: Research frontiers on the international marketing …, (pp. 64-76). 2017
Persistent link: https://www.econbiz.de/10011529679
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Research frontiers on the international marketing strategies of Chinese brands
Chen, Xi (contributor); Hu, Zuohao (contributor);  … - 2017
-- 9. Characteristics and driving forces of China's born-global firms : a multi-case study / Xi Chen, Zuohao Hu and Ping … Zhao -- 10. The internationalization of CHina's contracting and outsource firms : a multi-case study / Qingfei Xue. …
Persistent link: https://www.econbiz.de/10013181513
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Peer effects, risk pooling, and status seeking : what explains gift spending escalation in rural China?
Chen, Xi; Kanbur, Ravi; Zhang, Xiaobo - 2012
Persistent link: https://www.econbiz.de/10009570973
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Peer effects, risk pooling, and status seeking : what explains gift spending escalation in rural China?
Chen, Xi; Kanbur, Ravi; Zhang, Xiaobo - 2012
Persistent link: https://www.econbiz.de/10009502479
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Peer effects, risk pooling, and status seeking : what explains gift spending escalation in rural China?
Chen, Xi; Kanbur, Ravi; Zhang, Xiaobo - 2011
Persistent link: https://www.econbiz.de/10009504900