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Chen, Xiang
Chen, X.
55
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9
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of consumer studies
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ECONIS (ZBW)
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Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
2
Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Zhang, Jin
;
Li, Xinmai
;
Wu, Banggang
;
Zhou, Liying
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 865-881
Persistent link: https://www.econbiz.de/10014428182
Saved in:
3
Digital modality richness drives vivid memory experience
Huang, Tseng-Lung
;
Chung, Henry F. L.
;
Chen, Xiang
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 921-939
Persistent link: https://www.econbiz.de/10014428186
Saved in:
4
Embracing geospatial analytical technologies in tourism studies
Yang, Yang
;
Chen, Xiang
;
Gao, Song
;
Li, Zhenlong
;
Zhang, Zhe
- In:
Information technology & tourism
25
(
2023
)
2
,
pp. 137-150
Persistent link: https://www.econbiz.de/10014315875
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