Digital modality richness drives vivid memory experience
Year of publication: |
2023
|
---|---|
Authors: | Huang, Tseng-Lung ; Chung, Henry F. L. ; Chen, Xiang |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 6, p. 921-939
|
Subject: | Augmented reality interactive technology | Exploratory behavior | Modality richness | Sensory breadth | Sensory depth | Vivid memories |
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