Caliskan-Demirag, Ozgun; Chen, Youhua; Li, Jianbin - In: European Journal of Operational Research 207 (2010) 3, pp. 1321-1326
The supply chain literature analyzing supplier-retailer contracts and channel coordination has typically focused on profit or revenue maximization as the members' sole objective. In such settings, it is well known that a simple wholesale price contract is not effective in coordinating the...