Customer and retailer rebates under risk aversion
Year of publication: |
2011
|
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Authors: | Demirag, Ozgun Caliskan ; Chen, Youhua ; Li, Jianbin |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 133.2011, 2, p. 736-750
|
Subject: | Lieferkette | Supply chain | Verkaufsförderung | Sales promotion | Rabatt | Rebate | Risikomaß | Risk measure | Einzelhandel | Retail trade |
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