Chen, Yue-Yang; Wu, I-Jen; Tsai, I-Chen - In: International Journal of Management, Economics and … 7 (2018) 4, pp. 301-320
examining the fit relationship between marketing, manufacturing, and business strategy. Therefore, this research tries to look … at those dimensions from a fit as covariation perspective. A fit model was proposed and exemplified using empirical data … collected from Taiwan's top ranking companies in the manufacturing and service industry. Findings showed that the fit between …
