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Predicting market orientation : Chinese retailers in a transitional economy

Sternquist, Brenda J.; Huang, Ying; Chen, Zhengyi - In: International journal of retail & distribution management 38 (2010) 4/5, pp. 360-378

Persistent link: https://www.econbiz.de/10003977673

Guanxi practice and Chinese buyer-supplier relationships : the buyer's perspective

Chen, Zhengyi; Huang, Ying; Sternquist, Brenda J. - In: Industrial marketing management : the international … 40 (2011) 4, pp. 569-580

Persistent link: https://www.econbiz.de/10009159486

Predicting market orientation: Chinese retailers in a transitional economy

Sternquist, Brenda; Huang, Ying; Chen, Zhengyi - In: International journal of retail & distribution management 38 (2010) 5, pp. 360-379

Persistent link: https://www.econbiz.de/10008406293

SPECIAL ISSUE: THE SUPPLY CHAIN - Buyer-Supplier Relationships in China - A study Suggests that state-owned retailers behave much like their privately owned counterparts. Plus: Buy...

Sternquist, Brenda; Chen, Zhengyi; Huang, Ying - In: The China business review : the magazine of the … 30 (2003) 5, pp. 34-37

Persistent link: https://www.econbiz.de/10007460230

Predicting market orientation: Chinese retailers in a transitional economy

Sternquist, Brenda; Huang, Ying; Chen, Zhengyi - In: International Journal of Retail & Distribution Management 38 (2010) 5, pp. 360-378

Purpose – The purpose of this paper is to provide an investigation of market orientation of retailers in China, an emerging economy. Several predictors of Chinese retailers' market orientation are examined. Design/methodology/approach – Using survey data collected from 99 retailers in China,...

Persistent link: https://www.econbiz.de/10014803476