Showing 1 - 8 of 8
Purpose: This paper aims to examine the effect of new product launch actions and firm reputation on firm performance in the Chinese auto industry. Design/methodology/approach: This analysis adopts empirical data from 66 auto firms in China’s auto market from 2007 to 2012 to explore how new...
Persistent link: https://www.econbiz.de/10012067318
Persistent link: https://www.econbiz.de/10012081856
Persistent link: https://www.econbiz.de/10012083704
Persistent link: https://www.econbiz.de/10012431630
Persistent link: https://www.econbiz.de/10012417944
Persistent link: https://www.econbiz.de/10012423721
Persistent link: https://www.econbiz.de/10012306041
Persistent link: https://www.econbiz.de/10014549568