Liu, Yang; Cheng, Peng; Zhao, Dingtao - In: Chinese Management Studies 12 (2018) 1, pp. 79-105
Purpose: This paper aims to examine the effect of new product launch actions and firm reputation on firm performance in the Chinese auto industry. Design/methodology/approach: This analysis adopts empirical data from 66 auto firms in China’s auto market from 2007 to 2012 to explore how new...