Although firms are leveraging weather conditions in promotions, they struggle to quantify the impact. This study exploits field experiments data on weather-based mobile promotions via SMS and APP with over 10 million users. Results find that sunny and rainy weather have first-order main effects....

This paper examines the mediating role of analyst recommendations in the effect of annual IT investment on annual abnormal stock returns. While the influence of IT on stock market value has been studied in prior literature, there is a need to better understand how stock market investors come to...