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Cheung, Catherine
Lee, Jinsoo
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International journal of hospitality management
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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An exploratory study of relationship between customer-based casino brand equity and firm performance
Tsai, Henry
;
Cheung, Catherine
;
Lo, Ada
- In:
International journal of hospitality management
29
(
2010
)
4
,
pp. 754-757
Persistent link: https://www.econbiz.de/10008758164
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2
Measuring customer-based casino brand equity and its consequences
Tsai, Henry
;
Lo, Ada
;
Cheung, Catherine
- In:
Journal of travel and tourism marketing
30
(
2013
)
7/8
,
pp. 806-824
Persistent link: https://www.econbiz.de/10010246262
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