Measuring customer-based casino brand equity and its consequences
Henry Tsai; Ada Lo; Catherine Cheung
| Year of publication: |
2013
|
|---|---|
| Authors: | Tsai, Henry ; Lo, Ada ; Cheung, Catherine |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 7/8, p. 806-824
|
| Subject: | Casino | customer-based brand equity | perceived value | brand preference | revisit intention | Markenimage | Brand image | Glücksspiel | Gambling | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Strukturgleichungsmodell | Structural equation model | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010246262