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Mapping consumers' context-dependent consumption preferences : a multidimensional unfolding approach

Park, Junghyun; Kim, Minki; Chintagunta, Pradeep K. - In: Journal of consumer research : JCR ; an … 49 (2022) 2, pp. 202-228

Persistent link: https://www.econbiz.de/10013349005

Learning-by-Doing and Preference Discovery in Video Game Play

Zou, Charles; Chintagunta, Pradeep K. - 2019

In this paper we investigate how players learn about their preferences for different modes of play and how this influences their engagement in a popular franchise video game. An important aspect of players' session-level data from a specific generation of the game is that they budget their game...

Persistent link: https://www.econbiz.de/10014104287

Investigating consumer purchase behavior in related technology product categories

Sriram, S.; Chintagunta, Pradeep K.; Agarwal, Manoj Kumar - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 291-314

Persistent link: https://www.econbiz.de/10003969789

Do household scanner data provide representative inferences from brand choices : a comparison with store data

Gupta, Sachin; Chintagunta, Pradeep K.; Kaul, Anil; … - 2007

Persistent link: https://www.econbiz.de/10003538907

Complementarities and the demand for home broadband internet services

Liu, Hongju; Chintagunta, Pradeep K.; Zhu, Ting - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 701-720

Persistent link: https://www.econbiz.de/10008652618

The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service

Nam, Sungjoon; Manchanda, Punjeet; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 690-700

Persistent link: https://www.econbiz.de/10008652621

Special issue on marketing within the enterprise and beyond

Chintagunta, Pradeep K. (contributor) - 2011

Persistent link: https://www.econbiz.de/10009373356

Quantifying transaction costs in online/off-line grocery channel choice

Chintagunta, Pradeep K.; Chu, Junhong; Cebollada, Javier - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 96-114

Persistent link: https://www.econbiz.de/10009511626

An empirical analysis of shopping behavior cross online and offline channels for grocery products : the moderating effects of household and product characteristics

Chu, Junhong; Arce-Urriza, Marta; Cebollada-Calvo, … - In: Journal of interactive marketing : a quarterly … 24 (2010) 4, pp. 251-268

Persistent link: https://www.econbiz.de/10008760280

Marketing models of consumer demand

Chintagunta, Pradeep K.; Nair, Harikesh - 2010 - This version: November 30, 2010

Persistent link: https://www.econbiz.de/10008771292