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Introduction to the Special Issue on Marketing Within the Enterprise and Beyond
Chintagunta, Pradeep K.; Desai, Preyas S. - In: Management Science 57 (2011) 9, pp. 1511-1511
No abstract available.
Persistent link: https://www.econbiz.de/10009293029
Cover Image
Introduction to the Special Issue on Marketing Within the Enterprise and Beyond
Chintagunta, Pradeep K.; Desai, Preyas S. - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1511-1512
Persistent link: https://www.econbiz.de/10009287937