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The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Nam, Sungjoon - 2007

This paper documents the existence of the direct and indirect (via word-of-mouth) effects of service quality on new customer acquisition, usage and retention using behavioral data from the launch of a new video on demand type service. For this technology, service quality - the quality of the...

Persistent link: https://www.econbiz.de/10012730533

Information, learning, and drug diffusion : the case of Cox-2 inhibitors

Chintagunta, Pradeep K.; Jiang, Renna; Jin, Ginger Zhe - In: Quantitative marketing and economics : QME 7 (2009) 4, pp. 399-443

Persistent link: https://www.econbiz.de/10003908616

Satisfaction spillovers across categories

Dong, Xiaojing; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 275-283

Persistent link: https://www.econbiz.de/10011459515

Service quality variability and termination behavior

Sriram, S.; Chintagunta, Pradeep K.; Manchanda, Puneet - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2739-2759

Persistent link: https://www.econbiz.de/10011409162

Investigating consumer purchase behavior in related technology product categories

Sriram, S.; Chintagunta, Pradeep K.; Agarwal, Manoj Kumar - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 291-314

Persistent link: https://www.econbiz.de/10003969789

Do household scanner data provide representative inferences from brand choices : a comparison with store data

Gupta, Sachin; Chintagunta, Pradeep K.; Kaul, Anil; … - 2007

Persistent link: https://www.econbiz.de/10003538907

Complementarities and the demand for home broadband internet services

Liu, Hongju; Chintagunta, Pradeep K.; Zhu, Ting - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 701-720

Persistent link: https://www.econbiz.de/10008652618

The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service

Nam, Sungjoon; Manchanda, Punjeet; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 690-700

Persistent link: https://www.econbiz.de/10008652621

Special issue on marketing within the enterprise and beyond

Chintagunta, Pradeep K. (contributor) - 2011

Persistent link: https://www.econbiz.de/10009373356

Quantifying transaction costs in online/off-line grocery channel choice

Chintagunta, Pradeep K.; Chu, Junhong; Cebollada, Javier - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 96-114

Persistent link: https://www.econbiz.de/10009511626