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Introduction to the special issue: new trends in digital and social media advertising
Cho, Chang-Hoan; Park, Jin Seong - In: International journal of advertising : the review of … 38 (2019) 6, pp. 821-823
Persistent link: https://www.econbiz.de/10012200329
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Digital advertising : present and future prospects
Lee, Heejung; Cho, Chang-Hoan - In: International journal of advertising : the review of … 39 (2020) 3, pp. 332-341
Persistent link: https://www.econbiz.de/10012200488
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New trends in digital and social media advertising
Cho, Chang-Hoan (ed.); Park, Jin Seong (ed.) - 2019
Persistent link: https://www.econbiz.de/10012200498
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Virtual brand experience in digital reality advertising : conceptualization and measurement
Lee, Heejun; Cho, Chang-Hoan - In: Journal of consumer behaviour 22 (2023) 2, pp. 300-313
Persistent link: https://www.econbiz.de/10014251284